In these challenging times we need to take a close look at ourselves as shooters and digital storytellers. Just like some countries are particularly adept at manufacturing certain things like automobiles, TVs and precision watches, so must you the resourceful multi-talented shooter consider your competitive advantage over other shooters vying for the same assignments. Maybe you are a Final Cut Pro maven or skilled After Effects artist. Maybe you are skilled at designing websites or you’re an accomplished linguist and able to speak multiple languages. For a shooter these are compelling ancillary attributes that can be exploited to the max in order to attract potential clients. I happen to be known as something of a fireman in the business; when things go wrong on a shoot somewhere in the world, I will often get a call to round up my commando-style team and fly off somewhere to shoot an overlooked background scene, establishing shot – or take over shooting an entire project. The trick here is to understand and embrace your clients’ fears: if they’re worried about shooting tapeless to flash memory, become adept at handling this new style workflow. Understand archiving protocols and backups, and how to apply best handling practices even in the heat of battle on a professional set. Exude confidence at all times and perform with absolute reliability and good cheer. You’ll get the work you’ll seeking – even through these tough economic times.

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