Around the country and world, BlackMagic seems to have no trouble attracting folks to its showcase events, like this one in Burbank last Wednesday.

The winning formula?  Okay, a free lunch certainly helps.

But so does appealing to the burgeoning number of former DSLR shooters and low to mid-range producers looking to move up to more professional gear. The low end of the market has now all but displaced the once dominant mid range corporate and broadcast segments that were Sony and Panasonic’s former bread and butter.

Responding to the Isness of the market BlackMagic is capitalizing on this newest trend in a big way.

While Sony, Panasonic, and other camera makers, struggle mightily for customers’  attention, BlackMagic seems to have no difficulty doing so.

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